Privacy Policy

1) Cookie Categories 🍪

We group cookies used on this site into three categories. Your choices are respected for 12 months unless you update preferences earlier.

2) Marketing Cookies — Mandatory Sub‑Disclosures 📣

3) Consent Requirements ✅

4) Data Sharing with Advertising Partners 🤝

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google’s Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta’s Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties. Google and Meta may use this data across their platforms in accordance with their respective policies. We encourage users to review those policies directly.

5) Lead Forms and Contact Requests ✉️

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Purpose of collection: We use the information to respond to your inquiry, schedule consultations, provide course details, and share requested educational materials. We do not use contact form content to make automated decisions.

6) Google Services and Advertising 🔎

This website uses the following Google services:

• Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: allows us to show ads to previous visitors across Google’s network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google’s advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services 📊

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta’s advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta’s Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Prohibited Content Self‑Declaration 🚫

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies fully with the respective platform policies.

9) Landing Page Integrity Statement ✔️

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Children’s Privacy 👧

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us if you believe we have received data from a minor.

11) International Data Transfers 🌍

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12) User Rights (GDPR Articles 15–22) 🧭

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion (“right to be forgotten”)
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
EU users: https://edpb.europa.eu
UK users: https://ico.org.uk

13) What Data We Collect 📋

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

We do not intentionally collect sensitive categories of personal data. Please avoid sharing confidential financial account numbers, government identification numbers, or health information through our contact forms.

14) Legal Basis for Processing (GDPR Art. 6) ⚖️

• Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
• Analytics data: consent (Art. 6.1.a)
• Marketing/remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

For Canadian visitors, we handle personal information in line with the Personal Information Protection and Electronic Documents Act (PIPEDA) principles: accountability, identifying purposes, consent, limiting collection, limiting use, disclosure and retention, accuracy, safeguards, openness, individual access, and challenging compliance.

15) Retention Periods ⏱️

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship plus 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

When retention periods expire, data is securely deleted or anonymized according to reasonable, industry-aligned practices.

Security Measures 🔐

We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including encryption in transit (HTTPS), access controls, least-privilege access for internal systems, and periodic review of data handling practices. While no online system can be perfectly secure, we work to prevent unauthorized access, disclosure, alteration, or destruction of personal information.

Your Choices and Controls 🧩

You can control cookie categories at any time using the preferences panel. You can also contact us to access, correct, or delete contact form information we hold about you, subject to legal exceptions. Marketing emails, if any, will include an unsubscribe option. We do not send SMS messages without prior consent.

16) Policy Metadata 🗂️

• Last Updated: January 15, 2026
• Effective Date: January 15, 2026
• Changes to this policy will be notified via a homepage banner at least 14 days before taking effect.

We may update this Privacy Policy to reflect changes to our practices or for legal, regulatory, or operational reasons. Historical versions are available upon request.